Best Practice Marketing

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Entries from May 22nd, 2007

Open letter to the search engines about long tail keyword results

9 Comments · Keyword Research

It is common knowledge that the leading search engines aren’t doing a perfect job finding the best results for long tail keywords. It is time to help the search engines improve their results for long tail keywords for the mutual benefit of searchers, webmasters and the SEO-industry.

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Avoid unnecessary adverbs and improve search engine ranking at the same time

16 Comments · WebSite Writing

permission marketingDescription: Many times in writing, adverbs work only as repetitions. Misused adverbs lower the quality of the text and the efficiency of the web site.

Example: We deliver quality keyword research.

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Short makes it clear, also in SEO

33 Comments · WebSite Writing

Description: Use short sentences to express clear ideas.

Example: We rationalize your keyword research project and give it added value. We can do it because we base our work on a time efficient scheme. Our global team of professionals uses the latest technology to provide you with quick feedback.

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Respect word power in SEO

280 Comments · WebSite Writing

permission marketingDescription: Words have positive influence in readers when they are used in the right way.

Example: Our constant delivery of high quality throughout the years has made us leaders in the keyword market. Read the comments of our customers here.

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Strong verbs = credibility also in web site conversion

241 Comments · WebSite Writing

Description: Build credibility with the writing style. Use strong verbs that describe the actions clearly. Avoid passive tenses and superlatives that reduce credibility, accountability and trustworthiness to the web site.
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Example: We give 3 years guaranty on all our products. We have service offices in all states in the U.S. and in all the countries of the EU. Find the contacts for your local office and for offices in other countries here. Read what other customers think about our products and/or add a review yourself.

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