Best Practice Marketing

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Entries from September 27th, 2007

Do You Have Second-Class Clients?

69 Comments · Marketing

free, low price, diffrent price, drop priceOn a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating.

The meting planner had asked the catering department at Disney World to prepare an event for the partners.

Disney’s caterer priced the affair at $50,000. But the meeting planner’s budget was $35,000. Disney dropped its price.

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Is Google Analytics sending your conversion information to your competitors?

63 Comments · Keyword Research

Google SpamNot an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces.

Ideally Google and the other PPC search engines give tracking services because they want to sell more ads by:

• Make it easier to start advertising at their search engine(low entry cost)
• Money not spend on tracking service can be used buying ads

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Client satisfaction survey vs. action measurement

57 Comments · Keyword Research

Client satisfaction survey vs. action measurementThe client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information.

The single most important reason to perform a survey is to determine client intentions. What your clients say doesn’t always equal intentions.

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Is Google promoting spam and stolen contents?

102 Comments · Keyword Research

Google SpamNew websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and demanding authority measured by link power and other factors before the new content is allowed into the index.

All this seems to be a good thing and making it hard for spammers to get search traffic for automated produced contents. The problem is that it might help spammers steal contents from new and less authority websites.

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Review of MS’s vista office package for keyword research

33 Comments · Keyword Research

Vista in keyword researchI am always looking for ways to improve the efficient and quality of my work. Therefore I tried the Microsoft vista office package for 3 weeks and found it a big step back.

I use Word and Excel every day. I use Excel especial intensive, where I use almost all the functions and have to find ways around Excel’s limitations everyday.

The big difference I noticed was all the scroll down windows are replaced by graphic icons, which means that you have to start guessing, which icon is the equivalent of the functions that you knew by name.

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