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On a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating.
The meting planner had asked the catering department at Disney World to prepare an event for the partners.
Disney’s caterer priced the affair at $50,000. But the meeting planner’s budget was $35,000. […]

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Not an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces.
Ideally Google and the other PPC search engines give tracking services because they want to sell more ads by:
• Make it easier to start advertising at their search engine(low entry cost)
• Money not spend […]

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The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information.
The single most important reason to perform a survey is to determine client intentions. What your clients say doesn’t always equal intentions.

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New websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and demanding authority measured by link power and other factors before the new content is allowed into the index.
All this seems […]

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I am always looking for ways to improve the efficient and quality of my work. Therefore I tried the Microsoft vista office package for 3 weeks and found it a big step back.
I use Word and Excel every day. I use Excel especial intensive, where I use almost all the functions and have to find […]

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