Best Practice Marketing

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Entries from August 20th, 2009

The classic book about permission based marketing

505 Comments · SEO-Book Review

I think it is incredible that a book about Internet marketing from 1999 still have so much to tell. I learned a lot and enjoyed reading this classic.

permission marketing

Next time I start a permission marketing campaign I will ask myself this ten questions, set by Seth Godin:

1. What’s the bait?
2. What does an incremental permission cost?
3. How deep is the permission that is granted?
4. How much does incremental frequency cost?
5. What’s the active response rate to communications?

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