Best Practice Marketing

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Entries from August 20th, 2009

The classic book about permission based marketing

No Comments · SEO-Book Review

I think it is incredible that a book about Internet marketing from 1999 still have so much to tell. I learned a lot and enjoyed reading this classic.

Next time I start a permission marketing campaign I will ask myself this ten questions, set by Seth Godin:
1. What’s the bait?
2. What does an incremental permission cost?
3. How deep is [...]

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