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Entries Tagged as 'Keyword Research'

The big words list that help you write web copy that sells

17,627 Comments · Keyword Research

You have your keyword report that says which keywords searchers are looking for when they search for your website or/and your product, but you might need some inspiration to add flavor and improve conversion. I have collected some words that I hope will inspire you.

People don’t notice the same things after continually exposed to them again and again. In online marketing banner blindness is the best known example. People simply get used to banners that advertising for something that is not worth there time, therefore they stop seeing the banners after a while. The same thing happens with words that are used to make us do something.

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Is Google Analytics sending your conversion information to your competitors?

63 Comments · Keyword Research

Google SpamNot an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces.

Ideally Google and the other PPC search engines give tracking services because they want to sell more ads by:

• Make it easier to start advertising at their search engine(low entry cost)
• Money not spend on tracking service can be used buying ads

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Client satisfaction survey vs. action measurement

57 Comments · Keyword Research

Client satisfaction survey vs. action measurementThe client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information.

The single most important reason to perform a survey is to determine client intentions. What your clients say doesn’t always equal intentions.

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Is Google promoting spam and stolen contents?

102 Comments · Keyword Research

Google SpamNew websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and demanding authority measured by link power and other factors before the new content is allowed into the index.

All this seems to be a good thing and making it hard for spammers to get search traffic for automated produced contents. The problem is that it might help spammers steal contents from new and less authority websites.

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Review of MS’s vista office package for keyword research

33 Comments · Keyword Research

Vista in keyword researchI am always looking for ways to improve the efficient and quality of my work. Therefore I tried the Microsoft vista office package for 3 weeks and found it a big step back.

I use Word and Excel every day. I use Excel especial intensive, where I use almost all the functions and have to find ways around Excel’s limitations everyday.

The big difference I noticed was all the scroll down windows are replaced by graphic icons, which means that you have to start guessing, which icon is the equivalent of the functions that you knew by name.

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