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You have your keyword report that says which keywords searchers are looking for when they search for your website or/and your product, but you might need some inspiration to add flavor and improve conversion. I have collected some words that I hope will inspire you.
People don’t notice the same things after continually exposed to them […]

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Not an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces.
Ideally Google and the other PPC search engines give tracking services because they want to sell more ads by:
• Make it easier to start advertising at their search engine(low entry cost)
• Money not spend […]

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The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information.
The single most important reason to perform a survey is to determine client intentions. What your clients say doesn’t always equal intentions.

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New websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and demanding authority measured by link power and other factors before the new content is allowed into the index.
All this seems […]

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I am always looking for ways to improve the efficient and quality of my work. Therefore I tried the Microsoft vista office package for 3 weeks and found it a big step back.
I use Word and Excel every day. I use Excel especial intensive, where I use almost all the functions and have to find […]

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Many words are used in two or more situations. Therefore it can come handy to exclude as many of the meanings you are not interested by using negative keywords.
In keyword research you see keywords that have many different meanings. The words with most meanings are abbreviations.
When we search in Google for the meaning […]

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Search engines are using different methods to make their task of indexing the internet easier. One method is to filter stopwords out of the text. This article describes the use of stop words and questions whether Google is still not using stop words.
A stop word is a common word such as “the,” “of,” “on,” and […]

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It is common knowledge that the leading search engines aren’t doing a perfect job finding the best results for long tail keywords. It is time to help the search engines improve their results for long tail keywords for the mutual benefit of searchers, webmasters and the SEO-industry.

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