Best Practice Marketing

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Entries Tagged as 'Marketing'

Do You Have Second-Class Clients?

69 Comments · Marketing

free, low price, diffrent price, drop priceOn a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating.

The meting planner had asked the catering department at Disney World to prepare an event for the partners.

Disney’s caterer priced the affair at $50,000. But the meeting planner’s budget was $35,000. Disney dropped its price.

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