Best Practice Marketing

I think it is incredible that a book about Internet marketing from 1999 still have so much to tell. I learned a lot and enjoyed reading this classic.

Next time I start a permission marketing campaign I will ask myself this ten questions, set by Seth Godin:
1. What’s the bait?
2. What does an incremental permission cost?
3. How deep is [...]

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If you are like most people and me, you get hang up in discussion in online networks as forums, blogs, facebook, Linkedin etc. As a participant and something the moderator/owner it can be difficult to get an outside perspective.
Recently I found a definition of social characters in the book Social Networking communities and E-Dating Services [...]

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A marketer’s Guide to Objective-Driven Success from Search Engines. By James Colborn
Search Marketing Strategies focuses on the strategic aspect of paid advertising at the search engines. The strategies are explained in a way that is non theoretic and doesn’t go into detail on how to do it.
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