On a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating.
The meting planner had asked the catering department at Disney World to prepare an event for the partners.
Disney’s caterer priced the affair at $50,000. But the meeting planner’s budget was $35,000. […]
Entries Tagged as 'Marketing'
Do You Have Second-Class Clients?
September 27th, 2007 · No Comments
Tags: Marketing