Description: Use common words and expressions to make the use of your web site easy for your customers. Example: All our products include a 25% energy saving device. Example on the opposite: All of these splendid commodities utilise a bare minimum of electrical energy. Explanation: Use simple expressions when you are writing for a broad [...]
Entries Tagged as 'WebSite Writing'
Clear & strong sentence structure beyond keywords
No Comments · WebSite Writing
Searchers are happy to see the keywords they have used in the search engine results and on your webpage, but will click away if you don’t deliver the message in a clear and strong way. Description: Sentences that have clear subjects and active verbs at the beginning, plus important words right before the full stop, [...]
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Delete excess words, but keep your keywords
No Comments · WebSite Writing
Description: Remove all words that are not essential to deliver your message. Example: Our 30 products are approved by the ISO 2000 quality certificate. Report This Post
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Choosing text layout for your web site beyond keywords
No Comments · WebSite Writing
Many website writers that are interested in SEO focus too much in optimizing their website for the search engines and forget to give their users a good experience. This article describes in a short way what you have to bear in mind in your web site beyond SEO. Websites are viewed in a different way [...]
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