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	<title>Best Practice Marketing</title>
	<link>http://bestpracticemarketing.com</link>
	<description></description>
	<lastBuildDate>Sat, 07 Jan 2012 00:04:48 +0000</lastBuildDate>
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	<item>
		<title>Keyword Effectiveness Index (KEI)</title>
		<description><![CDATA[Introduction: Many people new to marketing think that Keyword Effectiveness Index (KEI) is the magic formula to achieve high ranking in the search engines and thereby secure a steady stream of money. The claim is supported by the documentation of almost all keyword research tools and has been repeated by thousands of inexperienced marketing people.
I [...]]]></description>
		<link>http://bestpracticemarketing.com/keyword-effectiveness-index-kei/</link>
			</item>
	<item>
		<title>The big words list that help you write web copy that sells</title>
		<description><![CDATA[
You have your keyword report that says which keywords searchers are looking for when they search for your website or/and your product, but you might need some inspiration to add flavor and improve conversion. I have collected some words that I hope will inspire you.
People don’t notice the same things after continually exposed to them [...]]]></description>
		<link>http://bestpracticemarketing.com/the-big-words-list-that-help-you-write-web-copy-that-sells/</link>
			</item>
	<item>
		<title>Keyword</title>
		<description><![CDATA[Introduction: Use the right keyword when you search and you will find the right contents faster. Use the right keywords when you write for the internet and you will attract more searchers and they will be more targeted. In this article we discuses some important elements of using keywords on the internet.
Description: The words you [...]]]></description>
		<link>http://bestpracticemarketing.com/keyword/</link>
			</item>
	<item>
		<title>The big link building method list.</title>
		<description><![CDATA[Link building can be a very cost efficient way of doing marketing on the internet, if it is done right. The most important is to make a strategy that keeps you focus on using the most efficient link building methods.
I have made this article to give myself a shortlist to look at when I make [...]]]></description>
		<link>http://bestpracticemarketing.com/the-big-link-building-method-list/</link>
			</item>
	<item>
		<title>The classic book about permission based marketing</title>
		<description><![CDATA[I think it is incredible that a book about Internet marketing from 1999 still have so much to tell. I learned a lot and enjoyed reading this classic.

Next time I start a permission marketing campaign I will ask myself this ten questions, set by Seth Godin:
1.	What’s the bait?
2.	What does an incremental permission cost?
3.	How deep is [...]]]></description>
		<link>http://bestpracticemarketing.com/the-classic-book-about-permission-based-marketing/</link>
			</item>
	<item>
		<title>Why do people use online social networks?</title>
		<description><![CDATA[If you are like most people and me, you get hang up in discussion in online networks as forums, blogs, facebook, Linkedin etc. As a participant and something the moderator/owner it can be difficult to get an outside perspective.
Recently I found a definition of social characters in the book Social Networking communities and E-Dating Services [...]]]></description>
		<link>http://bestpracticemarketing.com/identifying-social-networks-characters/</link>
			</item>
	<item>
		<title>Do You Have Second-Class Clients?</title>
		<description><![CDATA[On a plane from Orlando to New York, I sat beside a meeting planner for PricewaterhouseCoopers. She told me a story that bears repeating.
The meting planner had asked the catering department at Disney World to prepare an event for the partners.
Disney’s caterer priced the affair at $50,000. But the meeting planner’s budget was $35,000. Disney [...]]]></description>
		<link>http://bestpracticemarketing.com/do-you-have-second-class-clients/</link>
			</item>
	<item>
		<title>Is Google Analytics sending your conversion information to your competitors?</title>
		<description><![CDATA[Not an easy question to answer, considering the lack of information in Google’s business policy. Therefore we break the questions down in pieces.
Ideally Google and the other PPC search engines give tracking services because they want to sell more ads by:
•	Make it easier to start advertising at their search engine(low entry cost)
•	Money not spend on [...]]]></description>
		<link>http://bestpracticemarketing.com/is-google-analytics-sending-your-conversion-information-to-your-competitors/</link>
			</item>
	<item>
		<title>Client satisfaction survey vs. action measurement</title>
		<description><![CDATA[The client satisfaction survey is one of the most misused marketing tools employed today. Most surveys fail to obtain reliable information. Even worse, many surveys obtain misleading information.
The single most important reason to perform a survey is to determine client intentions. What your clients say doesn’t always equal intentions. 
A few years ago, in a [...]]]></description>
		<link>http://bestpracticemarketing.com/client-satisfaction-survey-vs-action-measurement/</link>
			</item>
	<item>
		<title>Is Google promoting spam and stolen contents?</title>
		<description><![CDATA[New websites are having a hard time getting into the search engines’ index. The reason for it is to protect the search engines’ index from spam contents by delaying the entry of new contents and demanding authority measured by link power and other factors before the new content is allowed into the index.
All this seems [...]]]></description>
		<link>http://bestpracticemarketing.com/is-google-promoting-spam-and-stolen-contents/</link>
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