You have your keyword report that says which keywords searchers are looking for when they search for your website or/and your product, but you might need some inspiration to add flavor and improve conversion. I have collected some words that I hope will inspire you.
People don’t notice the same things after continually exposed to them again and again. In online marketing banner blindness is the best known example. People simply get used to banners that advertising for something that is not worth there time, therefore they stop seeing the banners after a while. The same thing happens with words that are used to make us do something.
Therefore, you have to change your action words ones in a while to keep them working. The problem for most writers is that it is extremely difficult to change the words because of old habit.
I have made this list of actions word to help you change words ones in a while to keep making your web copy effectfull.
I think the categories are self explainable, if not then drop a comment.
Indicating Authority: famous, widely used, talked about, authentic, trusted by, trend setting, first choice of, widely, widely recognized as, endorsed by, well-known, , famed, renowned, eminent, prominent, illustrious, legendary, reliable, dependable, legitimate, popular, distinguished, renowned, notable, distinguished, well-known, recognized, reputed.
Indicating Uniqueness: one and only, exclusive, premium, the best, elite, unrivaled, distinguished, the top, second to none, distinctive, exceptional, number 1, undisputed, best quality, top quality, unparalleled, superior, special, extraordinary, out of the ordinary, singular, unique, outstanding, sole, only one of its kind, inimitable, matchless, incomparable, one and only, peerless, unmatched, without equal, beyond compare, unrivaled, unsurpassed, first-class, first-rate, superlative, excellent, unbeatable, advanced, outstanding, exceptional, superb.
Indicating Simplicity: easy to, simple to, safe and simple, uncomplicated, plain and simple, trouble-free, straightforward, undemanding, minimal, minimum, clear-cut, down to earth, clean, unpretentious, effortless, Effortless, plain, unproblematic, unadorned, natural, smooth, without a hitch, unembellished, without ornamentation, sticking to the facts, usual, normal, ordinary, unfussy, unsophisticated, with both feet on the ground, straight-thinking, precise, unambiguous, clear, explicit, definite, unequivocal, indisputable.
Indicating Strength: must have, indispensable, powerful, essential, vital, crucial, critical, magnificent, vibrant, compelling, awesome, superb, explode, terrific, extremely, splendid, vital, necessary, requisite, obligatory, central, very important, essential, compulsory, indispensable, fundamental, imperative, mandatory, required, influential, commanding, prevailing, dominant, potent, significant, superior, overriding, governing, principal, major, noteworthy, considerable, superseding, overruling, dominant, prime, paramount, principal, main.
Attention Grabbing: you, urgent, at last, attention, discover, learn, new, now available!, secrets revealed!, earn, for the first time, risk free, just released, announcing.
Call To Action: decide now, order now, buy now, get it now!, act now, now is the time, don’t miss, don’t wait, immediately, right now, this instant, limited supply, now or never.
Appealing to Desire: attractive, gorgeous, stunning, enchanting, appealing, sleek, dazzling, mystical, satisfying, sensual, glowing, handsome, beautiful, radiant, wonderful, crave, tantalizing, yearn, good-looking, nice-looking, striking, eye-catching, lovely, pleasing, remarkable, startling, dazzling, pretty, exquisite, charming, divine, astonishing, amazing, astounding, alluring, incredible, glamorous, superb, outstanding, terrific, splendid, fabulous, marvelous, fantastic, pleasing, enjoyable, stunning, spectacular, startling, magnificent, amazing, astonishing.
Indicating Modern or New: modern, current, contemporary, fresh, new, forward-looking, advanced, enlightened, forward-thinking, ahead of its time, futuristic, revolutionary, ultramodern, current, up-to-date, up-to-the-minute, recent, state-of-the-art, brand-new, the latest, at the height of fashion, fashionable, trendy, topical, hot, high-tech, unused, spanking-new, pristine, hip, all-the-rage, modish, stylish, chic, classy, original, ahead of its time.
Indicating unconventional: unconventional, alternative, unusual, exceptional, odd, quirky, different, appealing to take action: affordable, challenging, alert, competitive edge, allure, comprehensive, applause, compromise, avoiding, concept, crucial, big, billboard, daring, block busting, danger, bonanza, destiny, boom, dirty, bottom line, distinguished, brain picking, dividends, bravo, dynamics, breakthrough, buy, eager, buyer’s guide, easy, eat, giant, economic needs, good-looking, effective, growth, emerging growth, gut feelings, endurance, energy, happy, enterprising, heritage, envision, high tech, epidemic, high yield, excitement, hit, exercising, hopless, expert, hot property, explain, hybrid, exploit, hurry, favorable, idea, find out, imagination, flex, inflation-beating, flourishes, innovative, focus, investigative, foothold, instatiable, forecast, formula, just in time, fueling, fundamentals, keep in touch, funny, kidding, gaining, last-minute, gallery, lare-breaking, generic, launching, get, liberated, lifeblood, pioneering, lively, portfolio, longevity, preppie, lucky, profitable decision, luxury, promising, mainstream, recruiting, make, remarkable, mania, reminiscent, marvelous, renaissance spirit, masterpiece, reviewing, measure up, revisited, medicine, revolution, merit, rewards, monitor, rich, monumental, right now, naked, sampler, nest egg, save,new,sawy, newswire, school of thought, next frontier, scorecard, nostalgic, security, novel, show me, shrewd, obession, simplistic, opportunities, skill, overrated, slash, smart, perspective, spiral, philosophy,soar, specialized, test-drive, speed up, timely, spotlight, top dog, stardom, traces, starter kit,stop, ultimate, stubborn, underpriced, successful switch, unlock, surefire, upscale, surging, survival,value, tax-resistant, willpower, tech revolution, word-of-mouth, technolog, tell,young.
A colloquial words is an informal, often entertaining word or phrase used in everyday conversation. When you use colloquial words, you draw your reader closer because you appear more familiar, more friendly, more up close and personal instead of distant and at arm’s length.
Beaware that using colloquial words to much to the wrong market segment can have the opposit effect.
Use colloquial words that are understandable to most people with a reasonable familiarity with English. Here are some exsambles of normal used colloquial words that have found their way to mainstream online communications:
|Colloquial Words||Normal Words|
|laid-back||calm and relaxed|
|make waves||cause trouble|
|bent out of shape||become upset|
|come up for air||take a break|
|keep your cool||remain calm|
|blown away||greatly impressed|
|megabucks||a lot of money|
|blow a fuse||lose your temper|
|has deep pockets||has a good source of money|
|get a kick out of||enjoy|
Indicating of Rational vs. Emotional: You might have heard the concept of right-brain and left-brain functions: The left hemisphere of the brain is the rational, logical, organized, analytic, linear, critical side; the right hemisphere is the creative, emotional, intuitive side, the realm of the imagination.
Most people buy on emotion, the more you appeal to the right side of the brain, the more you’ll sell. You do this by using emotional words, not intellectual, rational, bland, and boring words. Here are a few examples:
|Left-Brain (Rational)||Right-Brain (Emotional)|
|additionally||here’s more/there’s more|
|at an end||Over|
|following is/are||here’s/here are|
|I regret||I’m sorry|
I know these lists of big words are nowhere close to be complete, so if you have been using other big words, then please share.