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one thing that helps me to write “emotion” copy is to make the first draft when it’s late evening and I’m completely tired…
Maybe my left-side rational brain is a little bit sleepy after a long working day, so the copy that comes out is more direct and emotional

Thanks for the post!
Laura

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I wrote the article because it is not easy for me either;-)

Different people like to experience the world in different ways. Some like to imagine, hear, feel or make sense of things. Just try to study a little NLP and you see.

This is a little cheat sheet to insert feeling in your writing.

A small exercise that help me is to site back and ask myself what I feel.

If that doesn’t help you, you can imagine what other people feel or ask them.

I hope that helped?

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do you think “left-side-brained” copywriters can exist? I’m passionate about writing, but most of the time I don’t care about what I write about.

It’s a strange situation but I’m not able to apply my “feelings” to my pieces of copy.

Thank you for the article!

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Just use your right side of your brain to insert some “big smart words” and you be fine.

Even I think true emotions come then you are passionate about what you write about.

I hope this big word list will help you.

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Are you seen me through the screen right now? I’m pretty scared

Just one question: do you think a “left brain copywriter” like me can write a true “emotional piece of copy”? Are there ways to improve the use of the right brain, or should I study NLP all my life to be effective in my writings?

Thank you for this great post,
Francesca

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You wrote this using the left side. If the post ‘felt’ right, you were using teh right side. People are predisposed by a number of variables to use more of one side of their brain than the other. Most people are right handed, for instance, because the left hemisphere handles spacial problems very quickly. However, it’s proven that while the rational (left) part of the brain is dominant in everyday actions, the emotional/visceral (right) makes most of the decisions for most people. Those who are predisposed to making decisions with the right side of their brain are more inclined to be artistic, for instance. That’s why the number of people who are artists that are left handed far exceeds those who are artists that are right handed.

Did you catch my spelling error? You’re among the minority that ignores ads.

The author’s post catches on a very important human sympathetic response: People want things that make them ‘feel’. Those of you that disagree or feel strongly the opposite are generally people who are either perceived as “weird” or “more intelligent”. How do I know this? Because it took a blanket statement about sympathetic response to incite you to emotion. It’s a logical fallacy.

“So what can I do when I have to write a pretty formal copy…that’s meant to sell anyway?”

There are plenty examples of what would be considered formal copy that is visceral and appeals to emotion. Shakespeare is a good example. Be creative. This list is by no means a defacto or declarative list. It’s just a way of thinking meant to get your juices flowing.

If you understood that last sentence, you’re on the right track

Anyway. A great list of words and comparisons. I’ve referenced it many times.

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So what can I do when I have to write a pretty formal copy…that’s meant to sell anyway?

Cheers from Italy
Laura

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