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What does the different variables and numbers stand for in a keyword report?

No Comments · Keyword documentation

You just bought a keyword tool, fire it up and it gets you keywords and a lot of data. You look at the second column where it says searchers. You understand what a searcher is, but like to know what 70 searchers stand for. Is it 70 searchers a day or a month? Is it for all search engines or just for Google? Is it an exact number or an estimation? If it is an estimation you like to know how precise it is and how it is calculated.

You start to think about all the other variables and the questions you would like answers for them as well. Before starting to look for the documentation you pray that it isn’t a documentation that is done very fast or one that keeps talking without getting to the questions you want answered.

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